MAgical Nipton
Located about 65 miles south of Las Vegas, Nipton, Ca was originally a crossroads for two different wagon trails and a mining camp. That was until a American Green, a cannabis company had plans to buy and turn it into a desert retreat.
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For a former mining‑town-turned cannabis-retreat destination near Las Vegas, the brand needed a revitalized identity that embraced its quirky desert history while projecting a premium, inviting vibe via social media, merch, and web.
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Developed a retro‑meets-modern visual identity taking cues from Nipton’s Golden Age mining past, using warm desert tones and custom iconography.
Applied the brand across social media visuals, on‑brand apparel, and promotional assets—evoking nostalgia, wanderlust, and California desert culture.
Led the design of a web interface that echoes laid‑back retreat experiences, with immersive imagery and intuitive layout primed for exploration and bookings.
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Social Media Design
Apparel Design
Website Design
