The sportfishing charter business needed a compelling brand identity and online presence that reflected the excitement of offshore adventures while positioning itself as a professional, reliable choice for clients. They needed a design system that resonated with active anglers—ranging from serious fishermen to families—across both digital and physical touchpoints.

• Created a bold logotype inspired by nautical insignia, integrated with dynamic wave and fish‑tail iconography to evoke movement and the thrill of the catch.

• Designed cohesive digital assets—including a responsive, image‑rich website—showcasing charter packages, crew bios, and real‑life fishing successes to build trust and excitement.

• Developed branded collateral (brochures, signage, apparel) with consistent color palette, marine textures, and lifestyle imagery for hand‑outs at marinas and angler meet‑ups.

• Implemented a social media template strategy optimized for Instagram and Facebook, emphasizing eye‑catching visuals like trophy fish, sunset shots, and onboard camaraderie to drive engagement and bookings.

• Art Direction

• Visual Identity

• Branding Design