
Cassel Vineyards of Hershey
Cassel Vineyards is a unique, family-owned vineyard located in Hershey, Pennsylvania that specializes in growing and producing estate-grown wines that reflect the true nature of the region.
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A small, family‑owned vineyard wanted packaging conveying the artisanal quality of their estate-grown wines. They needed visuals that reflected the Hershey region authenticity and something to make them stand out on shelf and in tasting rooms.
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Designed premium wine labels and packaging that balance elegance with rustic charm, anchoring the sense of “estate-grown authenticity.”
Took the lead in art direction on photoshoots and print layouts, supplying the vineyard with cohesive materials—from menus to tasting-room collateral.
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Art Direction
Branding
Package Design