The client—a family-friendly jiu-jitsu gym deeply rooted in Ventura surf culture—wanted to elevate its presence across social media, apparel, and web. They needed a visual identity that celebrated the laid‑back surf‑meets‑martial‑arts vibe, attracted a broader local community, and authentically reflected their teaching style and lifestyle ethos.

• Developed a dynamic branding system that blends surf iconography and martial arts aesthetics in logos, apparel, and digital assets.

• Designed consistent social media templates that feel organic yet professional, helping highlight gym events and promote member stories.

• Reimagined the website interface to reflect movement and flow—with smooth navigation, bold visuals, and clear CTAs that resonate with both surfers and practitioners.

• Art Direction

• Branding

• Package Design